04 — Product · PR-230
Shopify
A hosted commerce platform for running online stores and physical retail on one product, inventory, order and customer record, with built-in checkout and payments. Sold as monthly subscription plans plus payment processing fees, with an app ecosystem for extensions.
// FIG. 04 · Capability coverage
Each tile is an L1; the bar is how many of this product's capabilities realize something beneath it. Our judgment, not a vendor claim.
Direct & Govern
Finance
People & Workplace
Customer & Market
Products & Services
Operations & Supply
Technology & Data
Resilience & Responsibility
Industry L1s
- Plant Operations0
- Production Planning & Scheduling0
- Maintenance & Reliability0
- Manufacturing Quality & Compliance0
- Industrial Engineering & Continuous Improvement0
- Plant Safety & Environmental Compliance0
- Dealer & Distributor Network0
- Aftermarket & Service Parts0
- Platform Engineering0
- Software Product Release0
- Site Reliability0
- Developer Experience & API Ecosystem0
- Subscription & Tenant Operations0
- Product Analytics & Experimentation0
- Trust & Compliance Assurance0
- Open Source & Community0
- Merchandising & Assortment2
- Store Operations5
- E-commerce & Omnichannel7
- Category & Trade Promotion0
- Loss Prevention0
- Consumer Insights1
- Store Network & Real Estate0
- Returns & Reverse Logistics2
- Network Planning & Engineering0
- Network Build & Field Operations0
- Network Operations & Assurance0
- Subscriber Order & Activation0
- Usage Charging & Subscriber Billing0
- Content & Programming0
- Advertising Sales & Operations0
- Communications Regulatory Obligations0
Product capabilities · 10
- PC-230.10
Online Store
coreHosted storefronts with themes, navigation, search and content pages, plus a headless option for teams building their own front end.
- PC-230.20
Products and Collections
strongThe product record with variants, media and attributes, grouped into manual or rule-based collections that drive what each channel shows.
- PC-230.30
Checkout
coreCart-to-order flow with shipping rates, taxes, discounts and an accelerated wallet for returning shoppers.
- PC-230.40
Shopify Payments
coreCard and wallet processing for online and in-person sales, with payouts, chargeback handling and settlement reporting.
- PC-230.50
Point of Sale
strongIn-store selling on tablets and card readers, sharing the same products, customers and inventory as the online store.
- PC-230.60
Orders and Fulfillment
strongOrder record, fulfillment by location, shipping labels, and in-store pickup or local delivery for orders placed online.
- PC-230.70
Inventory
partialStock counts by location with transfers, adjustments and receiving against purchase orders.
- PC-230.80
Returns and Exchanges
strongMerchant- and customer-initiated returns with return rules, labels, restocking and refunds or exchanges to the original tender.
- PC-230.90
Discounts and Marketing
partialDiscount codes, automatic discounts, email campaigns and customer segments used to run offers and reach shoppers.
- PC-230.95
Markets and Sales Channels
strongSelling in multiple countries with local currency and pricing, and syndicating the catalog to marketplaces and social channels.