02 — Capability · BC-1330
E-commerce & Omnichannel
Sell through the retailer's own digital storefronts and third-party marketplaces, and join those channels with the stores so a shopper can buy, collect, return and be recognized anywhere without the seams showing.
- Digital Commerce
- Online Retail
- Omnichannel Retailing
- Unified Commerce
In scope
- The web and app storefronts and the catalog, content and search behind them
- Online checkout, payment acceptance and order capture
- Deciding where each order is fulfilled across stores, warehouses and drop-ship
- Selling on marketplaces and through social and other digital channels
Out of scope
- Physical pick, pack and handover inside the store (see BC-1320)
- Carrier management and last-mile delivery (see BC-660)
- Digital advertising, email and brand campaigns (see BC-420)
Realized by · 2
- Salesforce · Commerce Cloudstrong via BC-1330.10
- Okta · Customer Identitystrong via BC-1330.10
Used in · 3
- Shelf-to-Basket · 04 Present in Store & Online via BC-1330.20
- Shelf-to-Basket · 05 Sell & Take Payment via BC-1330.30
- Shelf-to-Basket · 06 Fulfill via BC-1330.40
Build it · 0
- Nothing in the library points here yet.
Decomposes into · 5
- BC-1330.10Digital StorefrontGive shoppers a fast, findable, accessible place to browse and buy on any device, and keep it current as the range, prices and promotions change underneath it.
- BC-1330.20Digital Catalog & ContentPublish complete, accurate and compelling product information online — descriptions, images, attributes, availability and reviews — so the page can do the job the associate does in the store.
- BC-1330.30Online Checkout & PaymentsTake the shopper from cart to confirmed order with the fewest steps and the most tender choices the retailer can safely accept, and capture the order correctly the first time.
- BC-1330.40Omnichannel Order OrchestrationDecide, for every order line, which store, warehouse or vendor fulfills it and how, using one view of inventory across all nodes, so promises made at checkout are promises the network can keep.
- BC-1330.50Marketplaces & Digital ChannelsSell where shoppers already are — third-party marketplaces, social commerce and partner storefronts — and, where the retailer hosts other sellers, run that marketplace well.