{"version":"0.2.0","built_at":"2026-10-10T20:58:14.188Z","license":"CC BY 4.0 © Mike Reams","canonical":"https://catalog.mikereams.com","capability":{"id":"BC-1330","name":"E-commerce & Omnichannel","level":1,"parent_id":null,"l1_id":"BC-1330","industry":"retail","macro_id":null,"path":["E-commerce & Omnichannel"],"description":"Sell through the retailer's own digital storefronts and third-party marketplaces, and join those channels with the stores so a shopper can buy, collect, return and be recognized anywhere without the seams showing.","aliases":["Digital Commerce","Online Retail","Omnichannel Retailing","Unified Commerce"],"in_scope":["The web and app storefronts and the catalog, content and search behind them","Online checkout, payment acceptance and order capture","Deciding where each order is fulfilled across stores, warehouses and drop-ship","Selling on marketplaces and through social and other digital channels"],"out_of_scope":["Physical pick, pack and handover inside the store (see BC-1320)","Carrier management and last-mile delivery (see BC-660)","Digital advertising, email and brand campaigns (see BC-420)"],"csdm_note":"Lands as a retail Business Capability realized by the storefront, order orchestration and marketplace integration applications; the customer-facing storefront is a natural Business Service with store systems as peers.","status":"active","successor_id":null,"child_ids":["BC-1330.10","BC-1330.20","BC-1330.30","BC-1330.40","BC-1330.50"]},"crosswalk":{"realized_by":[{"product_id":"PR-120","product":"Salesforce","pc_id":"PC-120.40","pc":"Commerce Cloud","maturity":"strong","via":"BC-1330.10"},{"product_id":"PR-190","product":"Okta","pc_id":"PC-190.70","pc":"Customer Identity","maturity":"strong","via":"BC-1330.10"}],"used_in":[{"vs_id":"VS-110","vs":"Shelf-to-Basket","stage_id":"VS-110.40","stage":"Present in Store & Online","order":4,"via":"BC-1330.20"},{"vs_id":"VS-110","vs":"Shelf-to-Basket","stage_id":"VS-110.50","stage":"Sell & Take Payment","order":5,"via":"BC-1330.30"},{"vs_id":"VS-110","vs":"Shelf-to-Basket","stage_id":"VS-110.60","stage":"Fulfill","order":6,"via":"BC-1330.40"}],"patterns":[],"stacks":[],"books":[]},"ancestors":[],"children":[{"id":"BC-1330.10","name":"Digital Storefront","level":2,"child_count":4},{"id":"BC-1330.20","name":"Digital Catalog & Content","level":2,"child_count":4},{"id":"BC-1330.30","name":"Online Checkout & Payments","level":2,"child_count":4},{"id":"BC-1330.40","name":"Omnichannel Order Orchestration","level":2,"child_count":4},{"id":"BC-1330.50","name":"Marketplaces & Digital Channels","level":2,"child_count":4}]}