02 — Capability · BC-1330.10
Digital Storefront
Give shoppers a fast, findable, accessible place to browse and buy on any device, and keep it current as the range, prices and promotions change underneath it.
- Web Store
- Mobile Commerce
- Online Shop
In scope
- Storefront experience across web and native apps
- Site search, navigation and product discovery
- Personalization of the browse and recommend experience
- Storefront performance, availability and accessibility
Out of scope
- Platform engineering and hosting of the storefront (see BC-730)
- Brand identity and creative standards (see BC-420)
Realized by · 2
Used in · 1
Build it · 0
- Nothing in the library points here yet.
Decomposes into · 4
- BC-1330.10.10Storefront ExperienceDesign and operate the pages, flows and app screens a shopper uses from landing to cart, consistent across devices.
- BC-1330.10.20Site Search & NavigationHelp shoppers find the product they mean, through search, filters, categories and the handling of misspellings and synonyms.
- BC-1330.10.30Digital PersonalizationTailor what each shopper sees, from recommendations to ranking, based on what is known and permitted about them.
- BC-1330.10.40Storefront Performance & AccessibilityKeep page speed, uptime and accessibility at the level that converts and complies, measured where the shopper is.