03 — Value stream · VS-110
Shelf-to-Basket
From the decision to carry an item to that item sold, fulfilled and, when it comes back, returned — the retail stream that ties merchandising to the store and the storefront, and shows where margin is made or given away.
- Assortment-to-Sale
- Buy-to-Sell
- Plan-to-Sell
- 01
Plan Assortment
VS-110.10Decide which items each store and channel will carry, in what depth, from what the shopper data and the category strategy say.
- 02
Buy & Fund
VS-110.20Commit the open-to-buy, place the orders with vendors and negotiate the trade funds that pay for the promotions.
- 03
Price & Promote
VS-110.30Set the shelf and online price, plan the promotions and schedule the markdowns that will clear what does not sell.
- 04
Present in Store & Online
VS-110.40Get the stock to the shelf and the content to the storefront so the shopper can find the item and decide.
- 05
Sell & Take Payment
VS-110.50Complete the sale at the register or the online checkout, with the loyalty and offer rules applied once and correctly.
- 06
Fulfill
VS-110.60Hand the item over the counter, pick it for pickup or ship it from the store or the warehouse the orchestration chose.
- 07
Return & Recover
VS-110.70Take the item back under the policy, refund the shopper and send the item to resale, vendor return or disposal.
- 08
Measure & Protect Margin
VS-110.80Read the basket and shrink data to see what sold, what walked and what the promotion really cost, and feed the next assortment.