02 — Capability · BC-1330.20
Digital Catalog & Content
Publish complete, accurate and compelling product information online — descriptions, images, attributes, availability and reviews — so the page can do the job the associate does in the store.
- Product Content
- Online Catalog
- Digital Shelf
In scope
- Product page content, imagery and rich media
- Attribute completeness, variants and category mapping for online
- Ratings, reviews and user-generated content moderation
- Online availability and price display rules
Out of scope
- The master product record and its lifecycle (see BC-540)
- Assortment decisions on what is sold online (see BC-1310)
Realized by · 1
Used in · 1
Build it · 0
- Nothing in the library points here yet.
Decomposes into · 4
- BC-1330.20.10Product Content PublishingWrite, source and publish the copy, images and media each product needs to sell online, in every language the storefront serves.
- BC-1330.20.20Attribute & Variant EnrichmentFill the attributes, sizes, colors and categories that search, filters and comparison depend on, and flag the gaps.
- BC-1330.20.30Ratings & ReviewsCollect, moderate and display shopper reviews and questions so they inform the next buyer and the merchants.
- BC-1330.20.40Online Availability DisplayShow accurate stock, delivery and pickup options on the page by combining inventory positions from every node.