02 — Capability · BC-1340.10
Category Strategy & Planning
Give every category a defined role in the store and a plan to grow it, built with the vendors who know the category best, so merchandising, promotion and space decisions pull in the same direction.
- Category Role Definition
- Joint Business Planning
In scope
- Category role and strategy by store format
- Annual category plans with sales, margin and share targets
- Joint business planning with strategic vendors
- Category review cadence and scorecards
Out of scope
- Range selection inside the category (see BC-1310)
Realized by · 0
- No product in the catalog yet.
Used in · 1
Build it · 0
- Nothing in the library points here yet.
Decomposes into · 4
- BC-1340.10.10Category Role DefinitionDecide whether a category drives traffic, builds the basket, defends margin or completes the shop, and resource it accordingly.
- BC-1340.10.20Category Business PlanningSet the year's targets and tactics for each category, from pricing posture to promotional intensity, in one plan.
- BC-1340.10.30Joint Business PlanningAgree growth plans, investments and measures with strategic vendors so both sides are working the same plan.
- BC-1340.10.40Category Performance ReviewReview each category against its plan on a fixed cadence and change the tactics, not just the forecast.