02 — Capability · BC-1310.40
Space & Visual Merchandising
Decide how much space each category and product gets, where it sits and how it is presented, so the store layout sells the assortment the planners chose.
- Space Planning
- Planogramming
- Visual Merchandising
In scope
- Macro space allocation by category and store format
- Planogram creation and store-specific versions
- Visual presentation standards, fixtures and signage
- Compliance checks that the store matches the plan
Out of scope
- Store design and construction (see BC-1370)
- Daily store execution of resets (see BC-1320)
Realized by · 0
- No product in the catalog yet.
Used in · 1
Build it · 0
- Nothing in the library points here yet.
Decomposes into · 4
- BC-1310.40.10Macro Space AllocationDivide the selling floor among categories by sales, margin and role, so the space each gets reflects what it earns.
- BC-1310.40.20Planogram DevelopmentLay out each fixture shelf by shelf, product by product, with facings and capacity, and version it for each store size.
- BC-1310.40.30Visual Presentation StandardsSet how displays, mannequins, signage and fixtures present the product so every store tells the same story.
- BC-1310.40.40Planogram ComplianceVerify that what is on the shelf matches the plan, and feed the gaps back to the planners and the stores.