02 — Capability · BC-1340.20
Promotion Planning
Build the promotional calendar and design each event — products, mechanics, depth, channels and timing — so promotions lift sales for a reason the retailer chose rather than because the vendor asked.
- Promotional Calendar
- Event Planning
- Offer Design
In scope
- The annual and seasonal promotional calendar
- Promotion mechanics such as multi-buys, percentage off and bundles
- Promotion forecasting and incremental-volume estimates
- Approval workflow and conflict checks across events
Out of scope
- Loyalty program rewards and personalized offers (see BC-460 and BC-470)
Realized by · 0
- No product in the catalog yet.
Used in · 1
Build it · 0
- Nothing in the library points here yet.
Decomposes into · 4
- BC-1340.20.10Promotional CalendarLay out the year's events, themes and windows by category and channel so they do not collide and the stores can prepare.
- BC-1340.20.20Offer Mechanic DesignChoose the mechanic and depth for each promoted product that produces the intended lift at a margin the category can afford.
- BC-1340.20.30Promotion ForecastingEstimate baseline, lift and cannibalization for each event so stock, labor and vendor funding are sized to it.
- BC-1340.20.40Promotion ApprovalRoute each event through the people who own the margin, the stock and the stores before it is committed.