02 — Capability · BC-1340.40
Promotion Execution & Evaluation
Get each promotion live correctly in every channel on the day, support it with stock and signage, and measure afterward whether it did what the plan said so the next calendar is built on results.
- Promotion Activation
- Post-Promotion Analysis
- Event ROI
In scope
- Promotion setup in pricing, storefront and point-of-sale systems
- Signage, display and stock readiness in stores
- Live monitoring and mid-event correction
- Post-event analysis of lift, margin and return on spend
Out of scope
- Store task execution itself (see BC-1320)
- Shopper research that explains the result (see BC-1360)
Realized by · 0
- No product in the catalog yet.
Used in · 1
Build it · 0
- Nothing in the library points here yet.
Decomposes into · 4
- BC-1340.40.10Promotion Setup & ActivationLoad each event into the price, storefront and register systems with the right products, dates and mechanics, and verify it fires.
- BC-1340.40.20In-Store Promotion ReadinessConfirm stock, displays and signage are in place before the event starts and chase the stores that are not ready.
- BC-1340.40.30Live Promotion MonitoringWatch sell-through and stock during the event and adjust allocation or depth while it still matters.
- BC-1340.40.40Post-Promotion EvaluationCompare actual lift, margin and vendor funding to the forecast and record what to repeat and what to retire.