02 — Capability · BC-1360.30
Basket & Purchase Analytics
Mine what customers actually bought — together, in sequence, at what price and in which channel — to find the affinities, switching and price sensitivity that shape assortment, space and promotion.
- Market Basket Analysis
- Transaction Analytics
- Purchase Behavior
In scope
- Basket composition and product affinity
- Purchase frequency, repeat rate and cross-channel behavior
- Price and promotion elasticity by segment
- Assortment and space decision support from purchase data
Out of scope
- Promotion forecasting and post-event evaluation (see BC-1340)
- Enterprise analytics platform and data engineering (see BC-750)
Realized by · 0
- No product in the catalog yet.
Used in · 2
Build it · 0
- Nothing in the library points here yet.
Decomposes into · 4
- BC-1360.30.10Basket Affinity AnalysisFind which products are bought together and which substitute for each other, to inform adjacency, bundles and delisting.
- BC-1360.30.20Purchase Frequency & RepeatMeasure how often customers return, what they come back for and where the repeat purchase moves between channels.
- BC-1360.30.30Price & Promotion SensitivityEstimate how each segment responds to price changes and promotions so pricing and events are set by evidence.
- BC-1360.30.40Assortment Decision SupportQuantify the transferable demand and incremental value of adding or removing a product before the range review decides.