02 — Capability · BC-1330.50
Marketplaces & Digital Channels
Sell where shoppers already are — third-party marketplaces, social commerce and partner storefronts — and, where the retailer hosts other sellers, run that marketplace well.
- Marketplace Selling
- Social Commerce
- Third-Party Sellers
In scope
- Listing, pricing and inventory sync on external marketplaces
- Social and in-app commerce channels
- Onboarding and managing third-party sellers on the retailer's own marketplace
- Channel performance and fee economics
Out of scope
- Partner program contracts and reseller management (see BC-440)
- Marketplace advertising spend (see BC-420)
Decomposes into · 4
- BC-1330.50.10External Marketplace ListingPublish and keep in sync the products, prices and stock the retailer offers on marketplaces it does not own.
- BC-1330.50.20Social & Embedded CommerceSell inside social platforms, messaging and partner apps with checkout that still lands in the retailer's order flow.
- BC-1330.50.30Third-Party Seller ManagementOnboard, police and pay sellers on the retailer's own marketplace so their listings meet the standard a shopper expects of the brand.
- BC-1330.50.40Channel EconomicsMeasure sales, fees, returns and margin by digital channel to decide where to invest and where to stop.