02 — Capability · BC-470.40
Offers & Promotions
Plan and run time-bound offers that move volume, win trial or clear stock, construct the bundles and coupons that carry them, and know afterward whether each paid for itself.
- Promotion Management
- Offer Management
- Campaign Offers
In scope
- Promotion calendar and planning
- Offer construction and bundling and coupon rules
- Promotion execution across channels
- Promotion effectiveness measurement
Out of scope
- Marketing campaigns that carry the offer (see BC-420)
- Loyalty program rewards (see BC-460)
Decomposes into · 4
- BC-470.40.10Promotion PlanningDecide which offers run when, for which products and audiences, with objectives and budgets that avoid training customers to wait for the sale.
- BC-470.40.20Offer ConstructionDefine the mechanics of each offer, from bundles and tiered discounts to coupon codes and eligibility rules, in a form systems can enforce.
- BC-470.40.30Promotion ExecutionActivate offers in commerce, quoting and point-of-sale systems on schedule, monitor them while live, and end them on time.
- BC-470.40.40Promotion EffectivenessMeasure incremental volume, margin and pull-forward for each promotion against a baseline, and retire the ones that only move timing.