02 — Capability · BC-1470
Advertising Sales & Operations
Turn audiences into advertising revenue by forecasting and pricing inventory, selling it to agencies and local businesses, getting each ad on air or on screen as ordered, and proving delivery before billing. This is advertising the company sells, not marketing it buys for itself.
- Ad Sales
- Advertising Operations
- Media Sales
- Ad Revenue Management
In scope
- Inventory forecasting, pricing and yield
- Selling linear, digital and addressable advertising
- Order-to-air trafficking, scheduling and ad insertion
- Audience measurement, makegoods and ad revenue reconciliation
Out of scope
- The company's own brand and marketing campaigns (see BC-420)
- General sales pipeline and account planning outside advertising (see BC-430)
- Customer receivables and collections (see BC-250)
- Subscriber consent and personal data protection (see BC-140)
Decomposes into · 5
- BC-1470.10Ad Inventory & YieldKnow how much sellable audience each program, channel and digital placement will deliver, price it to demand and allocate it so total advertising revenue is as high as it can be.
- BC-1470.20Advertising SalesWin advertising budgets from national agencies, regional buyers and local businesses with proposals that match their audience goals, across linear, digital and addressable placements.
- BC-1470.30Order-to-Air OperationsTurn every signed advertising order into correctly scheduled spots and served impressions, with the right creative, in the right place, and no conflicts between competing advertisers.
- BC-1470.40Audience & Delivery MeasurementMeasure who actually saw each campaign, compare it with what was promised, and give advertisers evidence they trust before the invoice arrives.
- BC-1470.50Ad Revenue ReconciliationSettle what each advertiser owes after the campaign by compensating shortfalls, crediting missed spots and matching what aired to what was billed and booked.