02 — Capability · BC-1470.20
Advertising Sales
Win advertising budgets from national agencies, regional buyers and local businesses with proposals that match their audience goals, across linear, digital and addressable placements.
- Media Sales
- Ad Sales Teams
- Advertiser Sales
In scope
- Agency and national advertiser sales
- Local and small-business advertising sales
- Addressable and digital campaign proposals
- Media plans and proposals for advertisers
Out of scope
- Sales compensation design (see BC-350)
- Sales operations shared across the company (see BC-430)
Decomposes into · 4
- BC-1470.20.10Agency & National Ad SalesNegotiate upfront and in-season commitments with agencies and national advertisers against audience guarantees the company can meet.
- BC-1470.20.20Local Advertiser SalesSell schedules and campaigns to regional and local businesses, often with creative help, at a price and size that suits them.
- BC-1470.20.30Addressable Campaign SalesSell campaigns aimed at specific households or audience segments across television and digital screens, with clear audience definitions.
- BC-1470.20.40Media Plan ProposalsBuild proposals showing placements, expected audience and cost so the advertiser can compare and commit.