02 — Capability · BC-1470.50
Ad Revenue Reconciliation
Settle what each advertiser owes after the campaign by compensating shortfalls, crediting missed spots and matching what aired to what was billed and booked.
- Makegoods & Credits
- Ad Billing Reconciliation
- Revenue Close for Advertising
In scope
- Makegoods for preempted spots or missed audience guarantees
- Reconciling aired and served advertising to invoices
- Agency commission and rebates
Out of scope
- Issuing invoices and collecting payment (see BC-250.10)
- Revenue recognition policy (see BC-250.50)
Decomposes into · 3
- BC-1470.50.10Makegood HandlingOffer and schedule replacement spots or impressions when ads were preempted or audiences fell short, as agreed with the buyer.
- BC-1470.50.20Aired-to-Billed ReconciliationMatch what aired and was served to what was ordered and invoiced, and correct differences before the advertiser finds them.
- BC-1470.50.30Agency Commission & RebatesCalculate agency commissions and volume rebates correctly and apply them to the right invoices and periods.