02 — Capability · BC-1470.30
Order-to-Air Operations
Turn every signed advertising order into correctly scheduled spots and served impressions, with the right creative, in the right place, and no conflicts between competing advertisers.
- Ad Trafficking
- Traffic & Continuity
- Ad Insertion
In scope
- Order entry and approval
- Commercial log building and spot placement
- Creative intake, review and rotation
- Dynamic and addressable ad insertion
Out of scope
- Building program schedules and channel lineups (see BC-1460)
- General content and creative production for own marketing (see BC-420.30)
Decomposes into · 4
- BC-1470.30.10Ad Order EntryCapture each order with its flight dates, placements, audience goals and separation rules, and route it for approval.
- BC-1470.30.20Commercial Log BuildingPlace spots into breaks so orders are met, competing brands are kept apart and the log is ready for playout on time.
- BC-1470.30.30Ad Creative IntakeReceive advertiser creative, check it for technical and standards compliance, and rotate it as instructed.
- BC-1470.30.40Dynamic Ad InsertionInsert the right ad into a stream or broadcast break at playback time based on placement, audience and order rules.