02 — Capability · BC-1470.40
Audience & Delivery Measurement
Measure who actually saw each campaign, compare it with what was promised, and give advertisers evidence they trust before the invoice arrives.
- Ratings & Measurement
- Campaign Reporting
- Proof of Performance
In scope
- Audience ratings and set-top or device viewing data
- Impression and spot delivery tracking against orders
- Airing proof and post-campaign reports
Out of scope
- Enterprise analytics platforms (see BC-750)
- Measuring the company's own marketing results (see BC-420.60)
Decomposes into · 3
- BC-1470.40.10Audience Ratings DataGather third-party ratings and own viewing data into one audience view that sales and buyers can agree on.
- BC-1470.40.20Campaign Delivery TrackingTrack delivered impressions and aired spots against each order while the campaign runs, so shortfalls are caught early.
- BC-1470.40.30Airing VerificationConfirm each spot actually ran as scheduled and produce the evidence advertisers need before they pay.