02 — Capability · BC-510
Product Strategy & Portfolio
Decide which products and services the organization offers, to whom, and why, and keep that set balanced so investment goes to offerings that earn their place and leaves the ones that no longer do.
- Product Management Strategy
- Offering Portfolio
- Product Planning
In scope
- Product vision, positioning and the problems each offering is meant to solve
- Portfolio composition, investment allocation and the decision to add, keep or retire an offering
- Product roadmaps and the sequencing of what gets built when
- Product performance review against commercial and customer outcomes
Out of scope
- Corporate strategy and market entry decisions (see BC-110)
- Building the product itself (see BC-530)
- Price setting and promotional offers (see BC-470)
Realized by · 2
- Jira · Jira Softwarecore via BC-510.30
- Jira · Jira Product Discoverypartial via BC-510.30
Used in · 3
- Idea-to-Product · 02 Validate & Decide via BC-510.20
- Idea-to-Product · 03 Define & Design via BC-510.30
- Idea-to-Product · 06 Launch & Measure via BC-510.40
Build it · 1
- book Escaping the Build Trap via BC-510.30
Decomposes into · 5
- BC-510.10Product Vision & PositioningState what each product is for, who it serves and how it is meant to win, so every later decision about it has something to be tested against.
- BC-510.20Portfolio Planning & InvestmentShape the whole set of offerings as one portfolio, allocating money and people to the mix that best serves the strategy rather than to whichever product shouts loudest.
- BC-510.30Product RoadmappingSequence the problems to solve and the capabilities to add over time, so development, marketing and operations can plan against one shared and honestly uncertain picture.
- BC-510.40Product Performance ManagementKnow how each product is doing against the outcomes it was funded to deliver, and feed that evidence back into portfolio and roadmap decisions before the annual review makes it obvious.
- BC-510.50Portfolio Decision & RetirementMake and record the formal decisions that add an offering to the portfolio, change its status or remove it, and see retirement through so customers are not left holding something nobody owns.