02 — Capability · BC-480
Corporate Communications
Speak for the organization with one consistent voice to employees, the media, communities and public officials, so that what people hear about it is accurate, timely and decided on purpose. Covers the messages and the channels, not the marketing of products or the disclosures owed to investors.
- Corporate Affairs
- Public Relations
- Communications & Public Affairs
In scope
- Corporate narrative, key messages and the communications calendar
- Employee communications from leadership and across the organization
- Media relations and the organization's own public channels
- Public affairs, community relations and corporate giving
Out of scope
- Product and brand marketing (see BC-420)
- Earnings releases and investor disclosure (see BC-270)
- Running the response to a crisis (see BC-830)
Decomposes into · 4
- BC-480.10Communications Strategy & MessagingDecide what the organization needs to say, to whom and when, and keep every spokesperson and channel telling the same story.
- BC-480.20Internal CommunicationsKeep employees informed about what is happening, why and what it means for them, from leadership and across teams, and check that the message landed.
- BC-480.30Media & Public ChannelsWork with journalists and run the organization's own public channels, so coverage is informed and the organization's account of itself is easy to find.
- BC-480.40Public Affairs & Community RelationsBuild working relationships with public officials, community groups and the places the organization operates, and support the communities it depends on.