02 — Capability · BC-480.30
Media & Public Channels
Work with journalists and run the organization's own public channels, so coverage is informed and the organization's account of itself is easy to find.
- Media Relations
- Press Office
- Owned Channels
In scope
- Press releases, statements and media inquiries
- Media monitoring and coverage analysis
- Corporate website newsroom and corporate social accounts
Out of scope
- Paid media and marketing social campaigns (see BC-420)
- Customer service on social channels (see BC-450)
Decomposes into · 4
- BC-480.30.10Press Release IssuanceWrite, approve and distribute announcements to the media at the planned moment, with contacts and supporting material ready.
- BC-480.30.20Media Inquiry HandlingLog every question from a journalist, find the right answer and spokesperson, and respond within the deadline or say clearly why not.
- BC-480.30.30Coverage Monitoring & AnalysisTrack what is published and said about the organization, spot errors and emerging issues early, and report tone and reach to leadership.
- BC-480.30.40Corporate Social ChannelsRun the organization's corporate social accounts and newsroom pages as official sources, separate from product marketing accounts.