02 — Capability · BC-480.20
Internal Communications
Keep employees informed about what is happening, why and what it means for them, from leadership and across teams, and check that the message landed.
- Employee Communications
- Internal Comms
In scope
- Leadership and executive messages to employees
- Announcements, newsletters and the intranet
- Measuring reach and understanding of internal messages
Out of scope
- Employee engagement surveys and listening programs (see BC-360)
- Collaboration and chat tools themselves (see BC-780)
Decomposes into · 4
- BC-480.20.10Leadership CommunicationsHelp executives explain decisions and direction to employees through town halls, notes and video, in their own voice and on a regular rhythm.
- BC-480.20.20Employee AnnouncementsPublish organizational news, policy changes and reorganizations to the people affected first, with managers briefed before their teams.
- BC-480.20.30Intranet & Internal ChannelsRun the intranet, newsletters and other internal channels so employees know where to look for news and find it current.
- BC-480.20.40Internal Message EffectivenessMeasure whether internal messages reached and were understood by the people they were for, and use the result to change how the next one is sent.