02 — Capability · BC-520
Research & Innovation
Find and test ideas before the organization bets on them, so new offerings, materials and methods arrive from deliberate exploration rather than luck, and the knowledge gained is kept and protected.
- R&D
- Innovation Management
- Applied Research
In scope
- Scanning for trends, technologies and unmet needs worth exploring
- Research programs, experiments and prototypes that reduce uncertainty before development
- Managing the pipeline of ideas and the funding that moves them forward
- Intellectual property created along the way and the partnerships that help create it
Out of scope
- Developing a committed product to release (see BC-530)
- Market research about customers and segments (see BC-410)
- Internal process improvement programs (see BC-190)
Realized by · 0
- No product in the catalog yet.
Used in · 2
- Idea-to-Product · 01 Discover & Frame via BC-520.10
- Idea-to-Product · 02 Validate & Decide via BC-520.40
Build it · 0
- Nothing in the library points here yet.
Decomposes into · 6
- BC-520.10Opportunity DiscoveryWatch the horizon and the customer base for signals that something is changing, and turn the credible ones into questions the organization decides to investigate.
- BC-520.20Innovation PipelineMove ideas through stages of increasing commitment, funding the ones that keep earning it and stopping the rest early enough that stopping is cheap.
- BC-520.30Applied ResearchRun structured investigations into materials, methods and technologies to build the knowledge future products will rely on, and record what was learned either way.
- BC-520.40Experimentation & PrototypingBuild the cheapest thing that can test a risky assumption, put it in front of real conditions or real people, and learn before committing to development.
- BC-520.50Intellectual PropertyRecognize when research has produced something worth protecting, secure the rights to it, and manage those rights as assets that can be used, licensed or defended.
- BC-520.60External Innovation & PartnershipsReach beyond the organization's own labs for ideas and capabilities, through universities, start-ups, suppliers and customers, on terms that make the results usable.