04 — Product · PR-390
FreeWheel
A video advertising platform used by media companies to serve and decide ads across television and streaming, manage sell-side inventory and orders, forecast avails and sell through a programmatic marketplace. A Comcast company; priced largely on ad volume served.
// FIG. 04 · Capability coverage
Each tile is an L1; the bar is how many of this product's capabilities realize something beneath it. Our judgment, not a vendor claim.
Direct & Govern
Finance
People & Workplace
Customer & Market
Products & Services
Operations & Supply
Technology & Data
Resilience & Responsibility
Industry L1s
- Plant Operations0
- Production Planning & Scheduling0
- Maintenance & Reliability0
- Manufacturing Quality & Compliance0
- Industrial Engineering & Continuous Improvement0
- Plant Safety & Environmental Compliance0
- Dealer & Distributor Network0
- Aftermarket & Service Parts0
- Platform Engineering0
- Software Product Release0
- Site Reliability0
- Developer Experience & API Ecosystem0
- Subscription & Tenant Operations0
- Product Analytics & Experimentation0
- Trust & Compliance Assurance0
- Open Source & Community0
- Merchandising & Assortment0
- Store Operations0
- E-commerce & Omnichannel0
- Category & Trade Promotion0
- Loss Prevention0
- Consumer Insights0
- Store Network & Real Estate0
- Returns & Reverse Logistics0
- Network Planning & Engineering0
- Network Build & Field Operations0
- Network Operations & Assurance0
- Subscriber Order & Activation0
- Usage Charging & Subscriber Billing0
- Content & Programming0
- Advertising Sales & Operations13
- Communications Regulatory Obligations0
Product capabilities · 8
- PC-390.10
Ad Serving and Decisioning
coreChooses which ad fills each break or slot at playback time, weighing direct orders, priorities, targeting and programmatic demand together.
- PC-390.20
Inventory Forecasting
coreProjects available impressions by placement and audience so sellers can check what a proposed campaign can deliver before booking it.
- PC-390.30
Ad Manager
coreSell-side setup of orders, placements, flight dates, frequency and separation rules that the ad server then executes.
- PC-390.40
Yield and Pricing Controls
strongFloor prices, priority tiers and rules for how direct and programmatic demand compete for the same inventory.
- PC-390.50
Programmatic Marketplace
strongSell-side exchange for private and open programmatic deals, letting buyers bid on premium video inventory through their own platforms.
- PC-390.60
Audience Targeting
partialUse of first-party and partner audience segments to target campaigns to households or viewer groups across streaming and addressable TV.
- PC-390.70
Campaign Delivery Reporting
strongDelivery, pacing and revenue reports by order and placement, used to spot shortfalls in flight and to support reconciliation afterward.
- PC-390.80
Creative Management
partialIntake of advertiser video creative with transcoding into the renditions each player and device needs before it can serve.