04 — Product · PR-260
Amplitude
A digital analytics platform that collects user events from web and mobile products and turns them into usage, funnel and retention analysis, with experimentation, feature flags, session replay and audience tools on the same event data. Sold as tiered subscriptions priced by event or user volume, with a free entry plan.
// FIG. 04 · Capability coverage
Each tile is an L1; the bar is how many of this product's capabilities realize something beneath it. Our judgment, not a vendor claim.
Direct & Govern
Finance
People & Workplace
Customer & Market
Products & Services
Operations & Supply
Technology & Data
Resilience & Responsibility
Industry L1s
- Plant Operations0
- Production Planning & Scheduling0
- Maintenance & Reliability0
- Manufacturing Quality & Compliance0
- Industrial Engineering & Continuous Improvement0
- Plant Safety & Environmental Compliance0
- Dealer & Distributor Network0
- Aftermarket & Service Parts0
- Platform Engineering0
- Software Product Release0
- Site Reliability0
- Developer Experience & API Ecosystem0
- Subscription & Tenant Operations0
- Product Analytics & Experimentation13
- Trust & Compliance Assurance0
- Open Source & Community0
- Merchandising & Assortment0
- Store Operations0
- E-commerce & Omnichannel0
- Category & Trade Promotion0
- Loss Prevention0
- Consumer Insights4
- Store Network & Real Estate0
- Returns & Reverse Logistics0
- Network Planning & Engineering0
- Network Build & Field Operations0
- Network Operations & Assurance0
- Subscriber Order & Activation0
- Usage Charging & Subscriber Billing0
- Content & Programming0
- Advertising Sales & Operations0
- Communications Regulatory Obligations0
Product capabilities · 10
- PC-260.10
Product Analytics
coreEvent segmentation, charts and dashboards that show which features are used, by whom and how often across releases.
- PC-260.20
Funnel and Journey Analysis
coreOrdered-step funnels and path views that locate where users drop out of onboarding, checkout and other key tasks.
- PC-260.30
Retention and Cohorts
coreRetention curves and behavioral cohorts that compare how groups of users or accounts return over time.
- PC-260.40
Experiment
strongServer-side and client-side A/B tests with variant assignment, exposure tracking and statistical result readouts.
- PC-260.50
Feature Flags
partialFlags that switch features on or off by user, cohort or percentage, used for staged rollouts and as the delivery mechanism for experiments.
- PC-260.60
Session Replay
partialRecorded reconstructions of individual user sessions linked to analytics events, used to see the behavior behind a metric.
- PC-260.70
Customer Data Platform
partialCollects events from many sources, resolves user identity, builds audiences from behavior and syncs them to marketing and advertising tools.
- PC-260.80
Data Governance
strongA tracking plan with event and property definitions, schema validation of incoming data and controls to block or transform bad events.
- PC-260.90
Predictive Cohorts
partialModels that score users on likelihood to convert or churn from past behavior, for targeting and retention work.
- PC-260.95
Account-Level Reporting
emergingRolls user events up to the company or account level to show adoption and engagement per customer for account teams.