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    03 — Value stream · VS-170

    Content-to-Audience

    Secure the right to carry channels and titles, arrange them into lineups and catalogs, prepare and deliver them to every device, and turn the audiences they attract into advertising revenue, then pay the rights holders what is owed.

    • Content Lifecycle
    • Rights-to-Revenue
    • Content Supply Chain
    • Media Value Chain
    // FIG. 03 · Stage flow
    1Acquire Rights & …2Plan Programming …3Prepare & Deliver…4Sell & Schedule A…5Measure Audience …6Account for Right…
    1. 01

      Acquire Rights & Carriage

      VS-170.10

      Negotiate the right to carry channels and license titles on affordable terms, and record what may be shown where, when and on which devices.

    2. 02

      Plan Programming & Lineups

      VS-170.20

      Decide which channels sit in which tiers and markets, schedule owned channels, curate the on-demand catalog and publish accurate guide listings.

    3. 03

      Prepare & Deliver Content

      VS-170.30

      Receive and check content, convert it for every platform and device, and deliver linear and on-demand video at the promised quality.

    4. 04

      Sell & Schedule Advertising

      VS-170.40

      Forecast and price the audience each placement will deliver, win advertiser budgets and turn each signed order into scheduled spots and impressions.

    5. 05

      Measure Audience & Settle

      VS-170.50

      Measure who saw each campaign against what was promised, compensate shortfalls, invoice advertisers and collect what they owe.

    6. 06

      Account for Rights & Royalties

      VS-170.60

      Calculate and pay what each channel owner and rights holder is owed from subscriber and viewing data, and feed results into the next negotiation.