03 — Value stream · VS-340
Site-to-Opening
Carry a market opportunity from site search through approval, lease, design, construction and fit-out to a store that opens on time, trades and is reviewed against the case that justified it. Where Shelf-to-Basket (VS-110) runs an existing store's trade, this changes the network itself; remodels and relocations re-enter at Approve the Case, and closures are decided at Review the Store.
- New Store Opening
- Store Development Lifecycle
- Real Estate-to-Trade
- 01
Find the Site
VS-340.10Identify the market gap, analyze candidate trade areas and estimate sales and cannibalization of nearby stores.
- 02
Approve the Case
VS-340.20Put the site, format, capital and forecast to the investment committee and win approval.
- 03
Secure the Lease
VS-340.30Negotiate and sign the lease or purchase, with zoning and land-use approval as a contingency.
- 04
Design & Build
VS-340.40Adapt the format prototype to the site, obtain building permits, build and install fixtures, systems and security, and obtain the certificate of occupancy.
- 05
Staff, Stock & Open
VS-340.50Hire and train the team, receive the opening assortment, pass readiness checks and open to customers.
- 06
Review the Store
VS-340.60Compare trading with the approved case, decide on adjustments, and feed the lessons into the next site and the remodel or closure pipeline.