02 — Capability · BC-320.10
Employer Brand & Sourcing
Make the organization known and credible to the people it wants to hire, and build pools of candidates before a requisition opens rather than after.
- Recruitment Marketing
- Candidate Sourcing
In scope
- Employer value proposition and career site
- Sourcing channels and talent communities
- Referral and campus programs
Out of scope
- Corporate brand standards (see BC-420)
Realized by · 0
- No product in the catalog yet.
Used in · 1
Build it · 0
- Nothing in the library points here yet.
Decomposes into · 3
- BC-320.10.10Employer Value PropositionState plainly why someone should work here and keep the public story consistent with what employees actually experience.
- BC-320.10.20Candidate SourcingFind and engage candidates through job boards, search, networks and talent communities, measured by hires rather than clicks.
- BC-320.10.30Referral & Campus ProgramsRun the structured programs that bring in candidates through employees and educational institutions.