02 — Capability · BC-1310.30
Private Label & Product Sourcing
Develop and source the retailer's own-brand products, from concept and specification through factory selection and compliance, so the shelf carries margin the retailer controls.
- Own Brand
- Store Brand
- Private Brand Development
In scope
- Private-label range strategy and brand architecture
- Product specification, sampling and approval
- Factory sourcing, costing and production follow-up
- Product safety and labeling compliance for own-brand goods
Out of scope
- Quality systems and testing standards in general (see BC-550)
- Product development for a manufacturer's own catalog (see BC-530)
Decomposes into · 4
- BC-1310.30.10Own-Brand StrategyDecide where a retailer-owned brand beats a national brand on margin or differentiation and how the own-brand tiers relate to each other.
- BC-1310.30.20Product Specification & SamplingWrite what the product must be, approve samples against it and lock the specification the factory will build to.
- BC-1310.30.30Factory Sourcing & CostingFind, qualify and cost the factories that make own-brand goods and track production against delivery dates.
- BC-1310.30.40Own-Brand ComplianceConfirm own-brand products meet safety, labeling and claims rules in every market where they are sold.