02 — Capability · BC-1170.40
Dealer Programs & Incentives
Design and pay the volume, growth, market-development and co-op programs that reward dealers for the behavior the manufacturer wants, and audit the claims those programs generate.
- Dealer Incentives
- Co-op Programs
- Volume Rebates
In scope
- Program design and dealer communication
- Rebate, bonus and co-op accrual and payment
- Claim validation and audit
- Program effectiveness review
Out of scope
- List pricing and discount policy (see BC-470)
- Marketing campaign content (see BC-420)
Decomposes into · 3
- BC-1170.40.10Incentive Program DesignBuild programs whose rules are simple enough for a dealer to act on and tight enough that they pay for the result and not the paperwork.
- BC-1170.40.20Accrual & PaymentTrack each dealer's earnings against program rules as sales occur and pay them accurately on the stated schedule.
- BC-1170.40.30Claim Validation & AuditVerify co-op and incentive claims against proof of performance before payment and audit a sample after it.