02 — Capability · BC-420.30
Content & Creative
Produce the words, images, video and documents that carry the message, keep them on brand and findable, and adapt them for every market that needs them.
- Content Marketing
- Creative Services
- Marketing Content
In scope
- Content strategy and editorial calendar
- Creative production in house or through agencies
- Digital asset storage and rights
- Localization and translation of marketing content
Out of scope
- Product documentation and help content (see BC-540)
- Internal communications (see BC-360)
Decomposes into · 4
- BC-420.30.10Content Strategy & CalendarDecide what content each audience needs at each stage, and schedule its creation and release so channels are fed on purpose.
- BC-420.30.20Creative ProductionBrief, produce, review and approve creative work across formats, whether made internally or by agencies, to brand standard and on deadline.
- BC-420.30.30Digital Asset ManagementStore approved assets with their usage rights, versions and expiry so teams reuse the right file and never publish one whose license has lapsed.
- BC-420.30.40Content LocalizationAdapt content for language, culture and regulation in each market while preserving the brand and the meaning.