02 — Capability · BC-410.20
Customer Research
Learn directly from current and prospective customers what they need, how they choose and what gets in the way, using methods matched to the question rather than to habit.
- Primary Research
- User Research
- Consumer Research
In scope
- Qualitative studies such as interviews and observation
- Quantitative surveys and conjoint studies
- Persona and needs models derived from research
- Research panels and participant recruitment
Out of scope
- Usability testing of a specific product build (see BC-530)
- Transactional feedback surveys after service contacts (see BC-460)
Realized by · 0
- No product in the catalog yet.
Used in · 1
Build it · 0
- Nothing in the library points here yet.
Decomposes into · 4
- BC-410.20.10Qualitative ResearchRun interviews, observation and diary studies that explain why customers behave as they do, with findings coded and traceable to the evidence.
- BC-410.20.20Survey ResearchDesign, field and analyze surveys and preference studies that measure how widely a need or attitude holds across a population.
- BC-410.20.30Persona & Needs ModelingCondense research into a small set of customer archetypes and their jobs, needs and constraints that teams can design and sell against.
- BC-410.20.40Research Panel ManagementRecruit, maintain and compensate pools of willing participants so a study can start in days and does not depend on finding strangers.