02 — Capability · BC-410.10
Market & Competitor Intelligence
See the size and shape of the market, who else is in it and what is changing, early enough to act on it rather than read about it afterward.
- Competitive Intelligence
- Market Analysis
In scope
- Market sizing and share estimates
- Competitor profiles and move tracking
- Trend and signal scanning
- Opportunity assessment for new segments or geographies
Out of scope
- Deciding corporate direction from the findings (see BC-110)
- Product-level competitive teardown (see BC-510)
Decomposes into · 4
- BC-410.10.10Market Sizing & SegmentationEstimate how large each addressable market is, divide it into segments that behave differently, and keep the estimates current as the market moves.
- BC-410.10.20Competitor TrackingMaintain profiles of competitors and record their pricing, product, hiring and partnership moves so patterns show before they become surprises.
- BC-410.10.30Trend & Signal ScanningWatch regulatory, technological, economic and social signals that could change demand, and rate each for likelihood and impact.
- BC-410.10.40Opportunity AssessmentSize and qualify a candidate market, segment or geography against the organization's ability to serve it, producing a case strategy can accept or decline.