02 — Capability · BC-1360.40
Trend & Demand Sensing
Pick up the early signals of what shoppers will want — from search, social, weather, local events and competitor moves — and translate them into demand indications the business can act on in time.
- Trend Forecasting
- Demand Signals
- Social Listening
In scope
- Social and search trend monitoring for products and styles
- External signal feeds such as weather and local events
- Competitor price and assortment observation
- Early-warning reporting to merchants and planners
Out of scope
- Statistical demand forecasting for replenishment (see BC-610)
- Macro market research and sizing (see BC-410)
Decomposes into · 4
- BC-1360.40.10Social & Search Trend MonitoringTrack rising and fading interest in products, brands and styles across social and search sources.
- BC-1360.40.20External Demand SignalsBring weather, events, holidays and local conditions into demand indications by store and category.
- BC-1360.40.30Competitive Shelf ObservationObserve competitor prices, ranges and promotions where they are visible and report the changes that matter.
- BC-1360.40.40Insight BriefingTurn signals and studies into short briefs merchants, planners and marketers can act on, with a clear so-what.