02 — Capability · BC-1260.20
Usage & Behavioral Analysis
Turn the event stream into answers about adoption, engagement, retention and where users struggle, in a form product teams check as routinely as they check their builds.
- Engagement Analytics
- Funnel Analysis
- Retention Analysis
In scope
- Feature adoption and engagement metrics
- Funnel and path analysis
- Cohort retention and churn signals
- Self-service exploration for product teams
Out of scope
- Financial metrics such as revenue and margin (see BC-220)
Realized by · 0
- No product in the catalog yet.
Used in · 1
Build it · 0
- Nothing in the library points here yet.
Decomposes into · 4
- BC-1260.20.10Adoption & Engagement MetricsMeasure who uses which features, how deeply and how often, and track the metrics each team has agreed to move.
- BC-1260.20.20Funnel & Journey AnalysisFollow users through onboarding and key tasks to find where they stall or leave.
- BC-1260.20.30Retention & Cohort AnalysisCompare how cohorts of users and accounts behave over time to see what keeps them and what loses them.
- BC-1260.20.40Self-Service AnalysisLet product managers and engineers answer their own questions on governed data without waiting for an analyst.