02 — Capability · BC-1170.30
Dealer Standards & Development
Set what a dealer must look like, know and be able to do to carry the brand, certify them against it and help the ones that fall short improve.
- Dealer Certification
- Dealer Training
- Brand Standards
In scope
- Facility, service and brand presentation standards
- Dealer technician and sales certification
- Dealer business planning and coaching
- Dealer onboarding
Out of scope
- Brand identity definition (see BC-420)
- Enterprise learning platform (see BC-330)
Decomposes into · 4
- BC-1170.30.10Dealer Standards DefinitionDefine the minimum facility, staffing, service capability and brand presentation a dealer must meet, by dealer tier.
- BC-1170.30.20Dealer CertificationAssess dealers and their people against the standards on a cycle, with certification tied to program eligibility.
- BC-1170.30.30Dealer TrainingDeliver product, sales, service and systems training to dealer staff in the form and language they can actually use.
- BC-1170.30.40Dealer Business CoachingWork with dealer principals on their plan, margins and operations, because a healthy dealer sells more and leaves less often.