{"version":"0.7.0","built_at":"2026-10-11T16:30:56.596Z","license":"CC BY 4.0 © Mike Reams","canonical":"https://catalog.mikereams.com","value_stream":{"id":"VS-120","name":"Order-to-Sale","industries":["cross-industry"],"description":"Carries a customer order from capture through order and delivery to a completed sale. Where Order-to-Fulfillment (VS-60) follows the goods, this stream follows the sale: the price agreed, the payment taken, the order delivered and the revenue earned, ending with a customer willing to buy again.","outcome":"The customer has what they bought at the price they agreed, the payment is collected and the sale is recorded as complete.","trigger":"A customer decides to buy and places an order in store, online, by phone or through a sales representative.","aliases":["Order-to-Sale Completion","Sale Lifecycle","Order-to-Revenue"],"stages":[{"id":"VS-120.10","order":1,"name":"Capture the Order","description":"Record what the customer wants once, in any channel, with the customer, items, quantities and delivery wishes complete.","capability_ids":["BC-670.10","BC-430.40","BC-410.30"]},{"id":"VS-120.20","order":2,"name":"Price & Take Payment","description":"Apply the right price, discounts and terms, confirm the customer can pay, and take payment or a commitment to pay.","capability_ids":["BC-470.20","BC-470.30","BC-250.20","BC-230.40"]},{"id":"VS-120.30","order":3,"name":"Fulfill the Order","description":"Commit stock and release the order for fulfillment; the physical work is carried by Order-to-Fulfillment (VS-60).","capability_ids":["BC-670.20","BC-670.30","BC-650.40"]},{"id":"VS-120.40","order":4,"name":"Deliver & Hand Over","description":"Get the order to the customer or have it collected, confirm they received what they bought and resolve any shortfall.","capability_ids":["BC-660.40","BC-670.40","BC-450.20"]},{"id":"VS-120.50","order":5,"name":"Complete the Sale","description":"Invoice what was delivered, apply the cash and recognize the revenue, so the sale is complete in the books as well as for the customer.","capability_ids":["BC-250.10","BC-250.40","BC-250.50"]},{"id":"VS-120.60","order":6,"name":"Follow Up & Retain","description":"Handle returns and questions, ask how it went and give the customer a reason to come back.","capability_ids":["BC-670.50","BC-460.20","BC-460.30"]}]}}