{"version":"0.2.0","built_at":"2026-10-10T20:58:14.188Z","license":"CC BY 4.0 © Mike Reams","canonical":"https://catalog.mikereams.com","capability":{"id":"BC-1260","name":"Product Analytics & Experimentation","level":1,"parent_id":null,"l1_id":"BC-1260","industry":"software","macro_id":null,"path":["Product Analytics & Experimentation"],"description":"Understand how customers actually use the product — which features, how often, where they give up — and test changes against real behavior before committing to them, so product decisions rest on evidence rather than the loudest opinion in the room.","aliases":["Product Analytics","Growth Analytics","A/B Testing","Usage Intelligence"],"in_scope":["Instrumenting the product and governing the events it emits","Adoption, engagement, retention and funnel analysis","Controlled experiments and their statistical interpretation","Account health signals derived from usage, shared with success and sales"],"out_of_scope":["Enterprise data platform, warehousing and company-wide analytics (see BC-750)","Market research and customer surveys outside the product (see BC-410)","Production health telemetry and alerting (see BC-1230)"],"csdm_note":"Rarely a Business Application of its own; it is usually a Product Capability of the analytics tooling that the product Application Service feeds, and the Business Capability record should say so.","status":"active","successor_id":null,"child_ids":["BC-1260.10","BC-1260.20","BC-1260.30","BC-1260.40"]},"crosswalk":{"realized_by":[],"used_in":[{"vs_id":"VS-100","vs":"Commit-to-Production","stage_id":"VS-100.40","stage":"Release Progressively","order":4,"via":"BC-1260.30"},{"vs_id":"VS-100","vs":"Commit-to-Production","stage_id":"VS-100.60","stage":"Communicate & Learn","order":6,"via":"BC-1260.20"}],"patterns":[{"id":"DP-390","name":"Feature Flags","category":"Deployment","via":"BC-1260.30.20"}],"stacks":[],"books":[]},"ancestors":[],"children":[{"id":"BC-1260.10","name":"Instrumentation & Event Governance","level":2,"child_count":4},{"id":"BC-1260.20","name":"Usage & Behavioral Analysis","level":2,"child_count":4},{"id":"BC-1260.30","name":"Experimentation","level":2,"child_count":4},{"id":"BC-1260.40","name":"Customer Health Signals","level":2,"child_count":3}]}